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The Marketing Mix
Overview
To develop an understanding of the seven elements of the marketing mix and how they relate to one another, including how digital and social media marketing relate to each element.
Modules
The module will consist of the below learning outcomes
• Understand the elements of the marketing mix
• Understand the application of the marketing mix
• Understand digital elements of the marketing mix
On Course Enrolment
• Course content pages in PowerPoint Slide format, that you can easily print.
• Real life examples
• High-quality infographics that help you understand the content
• Awarding Organisation endorsement and Certificate
Entry Requirements
• There are no previous qualifications or experience required for enrolment.
• Available to all learners aged 18 or over, from all academic
• Basic understanding of English language is required to attend this course.
• You’ll need a smart device (PC/Mac/Tablet) with an internet connection.

Course Assessment
All units within this qualification are internally assessed via assignments and externally verified by awarding organization (ATHE Ltd). There are no examinations in this course.
Course Duration
The course can be completed in 4 to 6 weeks. The pace of the course is set by the learners themselves, allowing them to manage their time effectively. The course material is downloadable, and registration will remain valid for 12 months, giving learners the flexibility to complete the course without any pressure.

Course Mode
This is a self-study course, learners have 100% freedom to complete the course, at their own pace.
Career Path
Completion of this course opens pathways to roles such as Marketing Executive, Sales Consultant, Brand Strategist, or Social Media Manager, or progression to a Level 4 Marketing Diploma.
Fast Facts
Awarding Body: ATHE
Course Duration: 4-6 Weeks
Method of study: Distance learning / Online/ Part time
Qualification Level: 4
Course Video
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