Customer Relationship Management

Overview
The aim is to allow learners to develop knowledge and understanding of the scope and importance of Customer Relationship Management (CRM) and to explore how effective CRM is achieved. Learners will also gain an understanding of loyalty schemes and have an opportunity to make improvements to CRM.

Modules
The module will consist of the below learning outcomes
• Understand the importance of customer relationship management (CRM) to business
• Understand how effective customer relationship management is achieved
• Understand the use of loyalty schemes in customer relationship management
• Can plan improvements to customer relationship management in a named organisation

100% online training
Access on any device, anywhere
Unlimited assessment attempts
CPD Accredited Course

£250 + VAT

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On Course Enrolment

• Course content pages in PowerPoint Slide format, that you can easily print.
• Real life examples
• High-quality infographics that help you understand the content
• Awarding Organisation endorsement and Certificate

Entry Requirements

• There are no previous qualifications or experience required for enrolment.
• Available to all learners aged 18 or over, from all academic
• Basic understanding of English language is required to attend this course.
• You’ll need a smart device (PC/Mac/Tablet) with an internet connection.

Course Assessment

All units within this qualification are internally assessed via assignments and externally verified by awarding organization (ATHE Ltd). There are no examinations in this course.

Course Duration

The course can be completed in 4 to 6 weeks. The pace of the course is set by the learners themselves, allowing them to manage their time effectively. The course material is downloadable, and registration will remain valid for 12 months, giving learners the flexibility to complete the course without any pressure.

Course Mode

This is a self-study course, learners have 100% freedom to complete the course, at their own pace.

Career Path

Completion of this course opens opportunities as a CRM Specialist, Customer Success Manager, Account Manager, or Client Relationship Executive, or further training in CRM software and analytics.