Certificate in Consumer Behaviour
Understanding Consumer Behaviour plays into the success of all businesses and services. Knowing what your consumers want is integral to your success and your relationship with your customers. In this course you will look at the different types of consumer, what they react to and how to engage with them best when marketing your product.
Modules
• What is meant by Consumer Behaviour?
• Types of Consumers
• Why Consumers Buy
• Importance of Consumer Behaviour
• Steps of Decision Making Processes
• How to Reduce Cognitive Dissonance
• Consumer Involvement in Buying Decisions
• Types of Consumer Buying Decisions
• Factors Influencing Consumer Behaviour
• Role of Consumer Behaviour and Satisfaction
• Role of Consumer Behaviour for Relationships
• Role of CRM in Consumer Behaviour
• Role of Consumer Behaviour and Value Drivers
On Course Enrolment
• 167 course pages in a PowerPoint Slides format that you can easily print
• Real life examples
• High quality info graphics that help you understand content
• Full Guidance Support
• Awarding Organisation endorsement and Certificate
Entry Requirements
• There is no previous experience or qualifications required for enrolment.
• It is available to all students aged 18 or over, of all academic backgrounds.
• Basic understanding of English language is required to attend this course.
• You’ll need a smart device (PC/Mac/Tablet) with an Internet connection.
Course Assessment
This course does not involve any written exams. Students will be assessed by Multiple Choice Questions (MCQ) and achieve 50% marks.
Course Duration
The course can be completed in a very short time. The pace for the course is set by the learners themselves the course material is downloadable and course registration will be valid for 12 months, so learners can complete the course with complete peace of mind and with no pressure at all.
